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Brett Williford
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Posts with tag 'Marketing'

The Williford Group Blog

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Beavercreek | 1 Posts
Dayton | 17 Posts
Greene County | 4 Posts
Miami Valley | 28 Posts
Uncategorized | 1 Posts
November
27

The market has softened, but not fallen!

A few facts in the market, as I see them...

  • Sellers continue to price homes for the market that was, not the market that is.  So that means prices are down, you ask?  Not necessarily.  In the prior market with values escalating well above asking price, homes are being priced above the higher values, which may have reflected an emotional or needs-based response by the buyer.  Values continue to be similar to the asking prices of the prior market, but not reaching the escalated numbers.
  • The Federal Reserve raising mortgage rates had a very deferred effect on the market.  The FED assumed that rising rates would slow the market immediately, which didn't occur.... so the FED kept jacking them up.  Many economists say too far in light of the inflationary numbers.  Regardless, buyers are now more conscientious of rate when shopping as every single point...

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December
31

"Ten years", they said.

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June
19

The Pulse

 

PulseI live for this, professionally.  Markets such as the one we're in truly separate the pretenders from the contenders.  Preparedness is the key, but with the trust of my principles we've been able to not only experience success, but accomplish some extraordinary things in a market where few have been able to accomplish their goals.

 

The Vitals

 

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Disclaimer: All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated 04/17/2026. The listing information on this page last changed on 04/17/2026. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of Delta Media Group MLS (last updated Fri 04/17/2026 1:16:13 AM EST) or Dayton MLS (last updated Thu 04/16/2026 11:46:40 PM EST) or Multiple Listing Service of Greater Cincinnati (last updated Thu 04/16/2026 11:53:27 PM EST) or Wrist MLS (last updated Thu 04/16/2026 11:24:22 PM EST). Real estate listings held by brokerage firms other than Irongate Inc., Realtors may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. All rights reserved.
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