Register Login
Brett Williford
Cell: (937) 477-3223
The Williford Group Blog

Subscribe and receive email notifications of new blog posts.




Beavercreek | 1 Posts
Dayton | 17 Posts
Greene County | 4 Posts
Miami Valley | 28 Posts
Uncategorized | 1 Posts
March
20

 

"It just didn't work out."

 

ExpiredThis doesn't mean that you initially chose the wrong agent, or even that they did a poor job. Sometimes a property just doesn't sell as expected.  The potential reasons are many, but often a fresh pair of eyes can identify and correct the deficiencies of a prior sale attempt to get the anticipated move back on track!

 

The emotions of a transaction can be exhausting, from first seeing the sign in the yard to those initial feedback responses - the early listing phase provides a great deal of anticipation.  

 

Then the lull hits.  Showings become sporadic at best, feedback takes on a lackluster tone and the carpeting doesn't vacuum itself.  Frustration sets in!

 

FrustrationThe grind.  Why isn't it selling?  What's my REALTOR® doing to generate interest?  Other homes are selling!  This is getting embarrassing.  Why haven't I heard from my agent??  When is my listing contract up?  What do I do now?

 

Ultimately, the USPS carrier comes calling with literally dozens of slick, pre-printed promises of success and real estate revelations.  Bottom feeders...

 

Urban MeterGood coaches earn their salaries during halftime adjustments (or intermissions for my ice hockey faithful!). When asked to refresh a listing that's seen 90 days, 120 days, even a year on the market, I review 10 CRITICAL ASPECTS identifying the  prior roadblocks:

  • On-Site Appeal
  • Off-Site Appeal
  • Accuracy
  • Presentation
  • Counter-Productivity
  • Marketability
  • Competitiveness
  • Mobile Responsiveness
  • Community
  • Intangibles

MilestoneWhen things don't go exactly as planned, the initial breakdown between Sellers and their REALTOR® is communication. My Marketing Strategy includes scheduled Milestone Update at a day and time best for you.  We'll not only review your marketing, but also evaluate EACH of the above 10 Critical Aspects.

 

My role is to be honest with you throughout the management of your sale, not to tell you what you want to hear.  Worse yet, tell you nothing at all - that's the death knell to any successful transaction.

 

I've been helping people meet their relocation goals since 1995 - locally, across the state, nation or around the globe! Every situation, and property are different. With proper analysis, adaptation and implementation - every home will sell.

 

So here's the big sales pitch...

 

Together, let's evaluate the efforts made to sell your home... the photos, virtual media, write-up, advertising, everything.  I spend a great deal of time researching the marketability and metrics of Miami Valley communities and have a strong grasp on who's buying, what they're buying and how much they're spending.  I'll not waste your time, nor mine, with a boilerplate one-size-fits-all strategy - that has already failed you.  

 

We'll discuss actionable corrections to meet your real estate goals.

 

See, that wasn't so bad!  If your property needs a Fresh Start, don't expect a different result from the same system - contact me for your free consultation.

 

Brett WillifordBrett Williford, REALTOR®

Irongate Realtors

www.BrettWilliford.com 

937-477-3223

 

 

 

 

Thank you for the kind words Colonel Pravecek!

Disclaimer: All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated 04/17/2026. The listing information on this page last changed on 04/17/2026. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of Delta Media Group MLS (last updated Fri 04/17/2026 1:16:13 AM EST) or Dayton MLS (last updated Thu 04/16/2026 11:46:40 PM EST) or Multiple Listing Service of Greater Cincinnati (last updated Thu 04/16/2026 11:53:27 PM EST) or Wrist MLS (last updated Thu 04/16/2026 11:24:22 PM EST). Real estate listings held by brokerage firms other than Irongate Inc., Realtors may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. All rights reserved.
Privacy Policy / DMCA Notice / ADA Accessibility

Login to My Homefinder

Pixel